New Products From A Vintage Company: Guyatone Offering ACE Guitar Straps

Not only is it cool to see old material given new life, but I didn’t know Guyatone had been revived as a brand!

Recently revived, the brand name of Guyatone is back in business in Chicago! This legendary Japanese company produced thousands of guitars from the 1950s until the companies formal demise in 2013. Now they are not only documenting the companies history but working on new pedals, guitars, and products including these new guitar straps!

This material is some of the last jacquard weave used to make the classic ACE guitar straps. This material was pulled from the basement of a nearby factory, where it had sat for some time, and are now made with your choice of nylon or Italian Leather backing. It’s a cool little piece of history and something that’s limited by the volume of material. If you’re looking for an extra serving of vintage goodness this holiday season, Guyatone’s store is worth a visit!

Published by Matt Dunn

Guitar and music journalist for and as well as a contributor for and Reach out to talk about guitars, commission a partscaster, or ask for a review.

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